The battle
lines have been redrawn. Ford and Dodge (now Ram) have been duking it
out with each other in the heavy-duty (3/4- and one-ton) pickup market
for what seems like forever, but in recent times Ford has been winning
the biggest percentage of market share while the Ram HD has the highest
all-important diesel take rate in the segment, almost 85 percent. These
trucks are made for hard work and hard play. And even though sales for
full-size pickups have dropped as much as 40 percent in some segments,
OEs understand there will always be buyers for work trucks. And here
we've decided to pit two of the latest -- the all-new 2011 Ford Super
Duty and the Ram 2500 HD -- head to head, equipped with the
all-important oil-burner.
Diesel connoisseurs have been waiting for this confrontation for
ages. The 2010.5 federal emissions regulations essentially forced all
three of the 3/4- and one-ton work-truck makers to dig deep and come up
with clever ways to provide the most pulling power possible with a much
cleaner NOx and particulate emissions rating. The 350-horsepower,
650-pound-foot 6.7-liter Cummins I-6 was updated three years ago and was
the first of the HD diesel engines to meet the stricter 2010.5
regulations. Unlike the Cummins, Ford's all-new 6.7-liter, 390-horse,
735-pound-foot V-8 Power Stroke (now built in-house) uses a urea-based
aftertreatment emissions system.
Note: I've known for some time now that the US Military has been putting private birds into orbit. It's no surprise. Now we'll see if we get charged for GPS services. --
On April 1, 2010, The US Department of Defense announced its
intention to give up ownership of its GPS Satellite Network, citing concerns
about the mix of consumer and military traffic, and the cost to maintain the
system as it experiences record growth in use.
The GPS Satellite Mobile Phone Consortium, a group of the 24
largest telecoms worldwide, is expected to take ownership of the satellite
network.
The so-called 'GPS Satellite Mobile Phone Consortium' will
combine 24 of the world's largest mobile carriers, including America Movil,
AT&T, Bharti Airtel, China Unicom, Deutsche Telekom, KT, mobilkom Austria,
MTN Group, NTT Docomo, Orange, Orascom Telecom, Telecom Italia, Telefonica,
Telenor, TeliaSonera, SingTel, SK Telecom, Sprint, VimpelCom and WIND. The four
operators in the Joint Innovation Lab (JIL) mobile apps initiative - Vodafone,
China Mobile, SoftBank and Verizon Wireless - are also included.
Under the terms of the agreement, the mobile phone group will
lease the satellites currently in operation and be responsible for the cost of
launching any new ones. It is expected that GPS will be completely under their
control by 2012. By that time, a GPS device will need to use a cellular
identifier to decode GPS signals.
Department of Defense officials declined comment on the future
of the use of GPS in military applications, citing security concerns. It is
speculated that the military has been launching a new satellite network
strictly for its own use.
Not all are happy with the move. High on the list of
consumer complaints is that the perception that mobile phone companies,
in their typical fashion, will levy monthly fees for a GPS signal that used to
be free.
In response to this criticism, the Mobile Phone Consortium
stressed their intention to make the technology affordable and available to
all. The Consortium itself will levy no fees for GPS use, but choices of
pricing will be left to the individual telecoms.
The question comes up also of the future of GPS receivers that
don't have a mobile phone component. While the number of mobile phone gps
receivers has now overtaken these in number, there are still millions of these
in existence. The GPS Satellite Mobile Phone Consortium says they are willing
to license their technology to these manufacturers, and companies such as
Garmin and Magellan may even join the consortium.
Resistance to the idea of a mobile phone owned GPS network has
gone beyond words. Programmers who preferred not to be identified announced
their intention to hack the new network as soon as it was launched. If they
succeed, exploits will be posted widely around the internet, with the goal of
keeping the technology free for all.
If you are concerned about this transfer of GPS ownership, add
your name to those concerned by taking a short survey at this web address: